There’s been a lot of talk lately about the Facebook news feed changes. Business pages have seen a huge drop in visibility, and readers have all but stopped seeing posts from many pages they “like.” Both sides have expressed their frustration over these changes, yet the word is that it’s only going to get worse. Pretty soon, only about 3% of a page’s fans will see a post at any given time unless the business owner pays for an ad. For huge corporations on Facebook, this isn’t too much of an issue because they have the budget to run ads regularly. For small, independent businesses, ads are not always economically possible. As a small business owner myself, this is incredibly frustrating because I rely on Facebook as a way to connect with my followers. As a follower of other pages, I’m equally frustrated because I miss out on a lot of posts I want to see.
Yesterday, I read about the Facebook Interest List feature. While not a perfect solution to the problem, it’s certainly better than nothing. Since reading about it, I’ve been creating Interest Lists left and right. As a result, it seems as if I’m seeing a few more posts by the pages I follow (though that could be because I’m paying closer attention), but I also have the option to see ALL of them without hunting each one down. If you’re not familiar with this feature, I’m going to show you how to create an Interest List and what it does.
Go to a business page that you follow (you could start with Pandemonium’s Facebook page if you like, hehe). See where it says “Liked?” Hover your mouse over that and a drop-down list appears. Click “Add to Interests Lists…” (Note: you also have the option to choose “Get Notifications.” If you choose this, every time that page creates a new post, you’ll get a new notification.)
If you have already created a list, you can then choose it out of the categories that appear. If you haven’t, click “+New List…”
The “Create New List” box pops up. You automatically have list options on the left. You can choose one of them, or click “Next” to create a new one.
Once you click “Next,” you’ll be prompted to enter a name for your list as well as change the privacy settings. You can make your lists public or for friends only and people will be able to follow your lists, or you can choose “Only Me” and keep your lists private. Once you’ve made those changes, click “Done,” et voilà! Your list is created.
To find your newly created Interest List, click “Home” at the very top of your Facebook page. On the left, you’ll see a sidebar. Scroll down a little bit, and you’ll see a tiny little header that says “Interests.” Hover your mouse over it, and the word “More” appears. Click it. I’m now going to show you how to move your lists to a place in that sidebar where it will be easier to find. You can certainly skip this step, if you like, but it will be harder to find your Interest Lists in the future.
Once you click “More,” a box appears with all of your Interest Lists. See the little gear to the right? Click it and then select “Add to Favorites.”
Your left-hand sidebar should still be visible, and now you’ll see your Interest Lists below “News Feed,” “Messages,” “Events,” and “Photos.” See that little 7 next to my Ogden list? That means there are 7 new posts in that category. If you click it, every post from every page you add to these lists will show up!
Like I said, it’s not perfect, but it’s a pretty good solution to be able to see all of your favorite pages’ posts.
What other ways do you use Facebook features to see your favorite pages’ posts?